Steve Bowen4 minDoes AI Content Undermine Ethical Communication?For communicators, AI poses an ethical question: is it acceptable to use AI to generate content for public consumption?
Steve Bowen3 minActions speak louder than wordsReputation is grounded in tangible action. Don’t just communicate a vision of the future: show in real terms how you are delivering it.
Steve Bowen3 min'Content' is the means, not the end Content should not be the first question asked. It answers the bigger question of how communications can contribute to business success.
Steve Bowen3 minWhat does it mean to be 'Relevant'?Relevance in communication is often considered from the audience's viewpoint, but messaging must be relevant to the organization too.